What Is Reputation Management?
Like traditional modes of marketing, today’s digital marketing landscape relies heavily on word of mouth. However, unlike traditional marketing, this does not only extend to a patient’s friends and family, patients can now reach much wider audiences with their reviews and recommendations. Platforms such as Google Reviews, Yelp, and Healthgrades give patients the platform to leave reviews and are often an integral part of a patient’s research process. This has led to a rise in reputation management services for plastic surgeons. What is reputation management?Reputation management is the process of managing your reviews and reputation across all platforms. This includes responding to reviews, working to remove fraudulent reviews, and handling less than stellar reviews. For plastic surgeons, this can become difficult when there are so many review platforms to monitor. Staying on top of your reviews has a direct impact on not only your reputation but also your SEO. One of Google’s biggest ranking factors is the reviews left on their reviews platforms. If a business has multiple good reviews on Google, Google will rank that business above its competition. Therefore, reputation management goes further than simply maintaining your good name.To learn more and schedule a free marketing consultation, call or contact us online via chat or contact form.