What Is Keyword Cannibalization?

What Is Keyword Cannibalization?

At first glance, keyword cannibalization may not seem like a major problem. It isn’t always and there are times when you can take advantage of it. However, it can also hurt your SEO and rankings overall. Let’s take a closer look at the question, “What is keyword cannibalization?”

Keyword cannibalization refers to when two or more pages or blogs rank for the same keyword on Google. While this doesn’t seem like a bad thing, if you are competing with yourself, it can hurt your overall chances of ranking well. This is because those who write content better suited for the keyword, that is longer, or which optimizes for more specific keywords will likely begin to push both your pages/blogs down. 

Instead of creating a slew of articles that all target the same or similar keywords, focus on more specific, long tail keywords. Pages can focus on broader keywords, while blogs should be more specific. If you have a large site, some keyword cannibalization is inevitable, but it can be minimized. 

To learn more and schedule a marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.