What Are Canonical Links & How Do They Affect SEO?

In your technical SEO audits, you may have come across the term “canonical links”. For those unfamiliar with the SEO world and website building, this issue can become difficult to fix. Luckily, the web designers and developers at realdrseattle® have vast experience with plastic surgery technical SEO, and website building so that you do not have to worry about this process. So, let’s take a deeper look at canonical links. What are canonical links? And, how do they affect SEO?Firstly, what are canonical links? Canonical links essentially refer to the correct link for a page on your website. Sometimes, the URL of a page may change which can cause confusion. Establishing the canonical link within the code or CMS tells Google which page they should serve users, as well as the page that should rank. When not present or performed poorly, pages that lead web searchers to errors or dead links may rank higher than the actual live page. And, even when the live page over takes it, this can damage and hurt your SEO when Google recognizes a link to a page that does not have the proper signs that it has been moved or deleted.An SEO audit can identify what pages need canonical links. realdrseattle® performs SEO audits for our clients and prospective clients to identify where we can make improvements to their technical SEO to help their plastic surgery website rank higher. To schedule a free cosmetic surgery marketing consultation, call us at 206-787-0784. You can also contact us online via our contact form or chat.