Ways To Increase ROI From Google Ads
Google Ads--as we have previously discussed--is vital to nearly any business’s online marketing campaigns. This includes plastic surgeons, cosmetic surgeons, and medical spas. In these industries, however, the market is often extremely competitive and this can drive up the cost per click (CPC) and hurt return on investment (ROI). However, there are strategies to work around this and maximize your ROI. realdrseattle® provides ways to increase ROI from Google Ads for the plastic surgery, cosmetic surgery, and medical spa industries.
#1: Get Your Website In Shape
First, you will want to make sure that the landing pages for your ads are engaging and effective. If they do not provide the user with what they clicked on your ad for, they will likely bounce without converting. While the ideal landing page may look slightly different for every client and ad, generally you will want to provide some information, photos or videos, and a contact form. Keep it short and simple, yet, robust enough that it encourages users to click deeper into your website, or fill out the contact form.This provides better quality leads and prevents users from bouncing after clicking which can hurt your bottom line. Luckily, your website can be updated at any time when running ads, however, after making ads live you will want to use caution making too many changes before collecting usable data.
#2: Use A Variety Of Keywords
Everyone wants their ads to appear for the search term, “breast augmentation”. Due to this high demand, however, this will come with an added CPC. While it may be worth it to invest a little into some more expensive keywords, you will find that you can improve your ROI by diversifying your keywords. This can be achieved via broad match, or through specific targeting of long tail keywords. For example, “gummy bear implants” may have a lower CPC than “breast augmentation”.
#3: Add Negative Keywords
One of the top reasons a marketing budget is wasted or a practice receives low quality leads is when ads appear for “negative keywords”. These are keywords that may have some relation to your keyword, but are not the service you provide. For example, many businesses will make “free” a negative keyword to prevent ads from appearing for searches such as “free liposuction”. realdrseattle® can help you determine the right negative keywords to save your marketing budget and get your practice better leads. To learn more and schedule a free marketing consultation, call us at 206-787-0784. You can also reach out to us online via chat or contact form.