Top 5 Plastic Surgery Marketing Strategies to Attract New Patients
Something that the marketing and plastic surgery industries have in common is that they are ever changing. Every year there are new marketing strategies and cosmetic procedure trends. Keeping up with both of these industry’s changes and trends at once can be a tough task when you’re a plastic surgeon focused on providing the best for your patients. This is where realdrseattle® comes in. We are a marketing company that focuses purely on the plastic surgery, cosmetic surgery, and medical spa markets. Since we are not providers but do carry industry knowledge, we analyze the year’s marketing trends and find the right niche for the plastic surgery industry. Here are our top 5 plastic surgery marketing strategies to attract new patients.
#1: New Focus On AI
AI, or artificial intelligence, is beginning to see an uptick in importance for digital marketing. Artificial intelligence can carry out many menial, research, and tracking tasks not possible for a human to do as quickly or to the same capacity. For example, many marketers use AI to track PPC ads and make them more effective. For PPC, AI can work to discover the best search terms that yield the most clicks on your ads. In some cases, AI may be able to completely manage your PPC ad campaigns. They can also recommend new PPC advertising channels. There are countless other ways that artificial intelligence can benefit plastic surgery marketing. AI can personalize your website, create and send out email campaigns at the opportune time, and provide more accurate tracking statistics.
Chatbots--another example of artificial intelligence--have become all the rage on plastic surgery websites. There is a chance that one or more of your competitors already uses a chatbot or chat app on their website. Chatbots are not always AI, though, and the right choice for each practice will depend on many factors. AI chatbots require some setup at the beginning. However, after the initial installation, require little maintenance and captures lead information such as email addresses and phone numbers. These chatbots can create a personalized experience. Though, they do lack the touch that a human can bring. Other types of chatbots use the practice’s staff to chat live with website visitors. This does allow staff to follow up on leads sooner and they are more equipped to answer specific or complicated questions. These types of chatbots, however, are not normally available 24/7.
#3: Voice Search
Accessibility is becoming a more important issue within marketing and web design. One accessible feature that every plastic surgery practice website should be optimized for is voice search. Voice search is when a web searcher uses Siri, or a similar voice command system, to search the internet. Most browsers also allow you to search via voice from within the browser itself.Ways you can optimize for voice search include employing a conversational tone in the website content. This will mean that the voice reader stumbles less and that it comes out clear and concisely. Also, making sure to add alt tags to all photographs and graphics makes a website more accessible and boosts SEO.
#4: Update Social Media Stories
The main focus on social media for plastic surgeons is posts. Posts are important as they are often the first impression a person will see of the account and practice. Therefore, realdrseattle® recommends posting at least a few times a week, if not every day. Stories on platforms such as Facebook, Instagram, and Snapchat also let you post content that may get flagged in a normal post. This may include livestreams of surgery and procedures. Posting interesting stories can gain you a following, especially on Snapchat. At realdrseattle®, we can help you create attractive and engaging social media story content to grow your following.
#5: User Generated Content
User generated content refers to social media posts that involved patient involvement. This does not include standard before and after photos as these are often curated before surgery in the office. User generated content includes things like thank you notes/cards, postoperative pictures/selfies, and good reviews. Patients may DM these things to you or provide them in some other way. Posting this on your social media, or website, makes patients feel like they are involved. The interaction feels personal which comes out in the post itself. It is important to solicit and invite patient generated content. If your patients know you are open to it, they are more likely to send it. This can break up a stagnate social media feed and open up a conversation with current and new patients alike. To learn more about plastic surgery marketing strategies and get a free marketing consultation, call us at 206-787-0784. You can also reach us online via our contact form or chat.