The Ultimate Technical SEO Checklist For 2021
Technical SEO is among one of the most neglected aspects of search engine optimization. Usually, the management of technical SEO requires a specialist who understands both the front and back end of a website. Not only does technical SEO keep your website easier to navigate for users, Google’s crawlers also will find the website easier to navigate. Ultimately, this boosts your search engine optimization ranking. Below is the ultimate technical SEO checklist for 2021 to hone your technical SEO efforts.
#1: Speed Up Your Plastic Surgery Website
First and foremost, website speed impacts user experience. If your web pages take too long to load, website users are more likely to bounce to a competitor’s website. In fact, for every second your website takes to load, a user is 20% more likely to leave. Therefore, optimally, you want your website to load in under three seconds.What are some ways you can reduce site speed? It all depends on where your technical SEO issues lie. Our experts can identify what is slowing down your website’s site speed and provide a detailed plan to correct it. For example, large file size images will slow down your website unnecessarily. As will certain plugins, missing files, and unoptimized code. realdrseattle®’s® SEO experts can identify and correct these problems during a site redesign or optimization.
#2: Optimize Website URLs
Changing and updating website URLs is tricky and can damage your rankings if done incorrectly. However, the structure of your URLs does matter for SEO. It often is the first clue to crawlers about what your web page is about and what it should rank for. Therefore, having a page that’s simply: www.myplasticsurgerypractice.com/breast-augmentation only provides that the page is about breast augmentation. There are thousands of web pages about breast augmentation, but there are fewer pages about breast augmentation in Austin, Texas. In this case, www.myplasticsurgerypractice.com/breast-augmentation-austin may be an appropriate edit. To do this right, a redirect from the old page must be properly created. It is best to seek out an SEO professional like those at realdrseattle® to optimize your website URLs.
#3: Write Optimized Titled Tags & Metadata
Title tags and metadata refer to how your web pages display in search results. Title tags appear as blue clickable text. You can optimize this for certain keywords to help your content rank higher. This may include adding location and other keywords related to the procedure.Metadata is the description scene underneath the blue texts that clues users into what the web page is about. This helps websites earn special highlights on search results and crawlers will also use it to identify the subject of the page. Therefore, it needs to be properly optimized.At realdrseattle®, we will optimize metadata and title tags that will make your website stand out from the rest of the search results. In most SEO plans, this includes updating and maintaining optimized title tags and metadata as Google updates their algorithm and SEO trends shift.To learn more about how you can leverage your technical SEO and how realdrseattle® can improve your plastic surgery SEO, call us at 206-787-0784. You can also reach us online via our contact form or chat.