The Importance Of Efficient Website Code
For most marketers, the code of their website largely goes unnoticed unless there is the need to add to it or edit it. However, website code actually plays an important role in SEO. Therefore, making sure that the website code is clean and efficient helps promote better rankings in the long run. Let’s look more into the importance of efficient website code.
First, if your website code is bloated with unnecessary or erroneous code, this can slow down the load speed. Load speed is an SEO factor in multiple ways. Google takes the basic number into consideration. However, a website that takes too long to load causes higher bounce rates, which also indicates to Google that the website is not relevant to many of these searches. Thus, pushing the website down the rankings.
Secondly, poor written or bogged code can make it harder for search engines to crawl your website. This can lead to inaccurate or lower rankings, even with quality content. Ensuring the code is clean and straightforward can help alleviate this.
Finally, website code impacts the accessibility of your website. Improperly defined headings and other factors can hurt the overall accessibility of your site which is a Google ranking factor. To learn more and schedule a consultation, call us or reach out online via chat or contact form.