The Google Ads Three Strike Rule: What It Means

The Google Ads Three Strike Rule: What It Means

This month, Google Ads implemented a new “three-strike rule” for all Google Ads accounts. For many advertisers, this can sound particularly alarming, so let’s look at what exactly Good Ads’ three-strike rule means and how it could affect your ads.

First, while ad disapprovals have become more common and automated, the three-strike rule only applies to certain banned types of advertising on Google. A few examples include:

• Credit repair services
• Illegal activities
• Personal loans
• Misleading ad design
• Clickbait

For most advertisers, this should not be an issue. As long as you have a legitimate, legal, and Google supported business and keep ads straightforward, you are unlikely to even receive a strike. However, if you do receive a strike it will look something like this:

• Strike One: 3-day hold on account
• Strike Two: 7-day hold on account
• Strike Three: Account suspension

The three strike rule is a way to help crack down on illegitimate advertisers and those slipping banned advertisements through. Most advertisers should not have to worry about the three strikes. To learn more, call us at 206-787-0784 or reach out online via chat or contact form.