The Benefits Of Livestreaming

The Benefits Of Livestreaming

Livestreaming is supported by multiple social media platforms including Facebook, Instagram, TikTok, Discord, and Snapchat. There are also specific livestreaming platforms such as Twitch. For many within the aesthetic industry, livestreaming may not seem lucrative. However, there are some benefits. Here are some of the benefits of livestreaming.

First, it increases transparency among your patients and leads. Seeing you perform a procedure live—whether it be surgery, a filler injection, or a chemical peel—means that there is no deceptive editing to the procedure or results. Thus, it can help build trust among potential patients.

Second, livestreaming is a great way to announce the winners of giveaways or similar programs. Not only does this make it more likely that people will watch your livestreams, but it also engages with your audience in a new way. Also, livestreaming is especially popular among the younger crowd, so it can be a great way to reach them.

Finally, livestreaming takes less time than putting together an edited video. While you should definitely prepare for a livestream, there is no major editing (if any) that needs to happen afterward and the platform handles much of the work.

To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.