Should You Use Sitelink Extensions?

Pay-Per-Click marketing can be overwhelming. With so many extension options available, some marketers may decide just to build their ads as simply as possible. While this certainly makes it easier, it is important to get the most out of your marketing budget. Sitelink extensions are one way to do that. So, should you use sitelink extensions?The answer is probably yes. Sitelink extensions are essentially additional and related links on your website that a web user can also click on. This can earn you more clicks and allows you to take up more space on the page. You want to take up as much as space in the search results as possible. Sitelink extensions allow you to. For example, let’s say you are running a breast augmentation ad. You will obviously have that ad linked to a breast augmentation page on your website. However, below the main results, users may find links to your silicone breast implants landing page or breast lift page on your about page. All of these links can garner clicks and lead to people coming to your websites. Sitelink extensions tend to capture more clicks and attention than a general Google ad. You can also add between six and eight sitelinks for an ad and Google may cycle through the most effective ones. Thus, taking the most advantage of your marketing dollars.To schedule a free marketing consultation, call us at 206-787-0784. You can also contact us online using our contact form or chat.

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