Should I Use Non-Traditional Domain Extensions?

Since the internet became mainstream, it has seen many changes. From the development of SEO to the rise of social media, the internet has changed quickly. Though, not all of these changes have made major societal changes or are even noticeable to the average person. For example, non-traditional domain extensions are beginning to become a web design trend. What are domain extensions? Should I use non-traditional domain extensions? Let’s explore these questions.Domain extensions are the letters after the period in a URL. For example, in the United States, most people are familiar with domain extensions such as .com, .org. and .edu. You may also come across domain extensions that indicate a website from elsewhere in the world such as, .au, or .kr. In recent years, you may have come across URLs such as .io, .agency, .digital, and countless others. These non-traditional domain extensions have always existed, but their renewed popularity is identifying a way to set websites apart from the pack. They typically do not hurt SEO, unless using one of the few domain extensions identified as spam.Now, should you use a non-traditional domain extension? It depends. For creative businesses, it can make sense to have a more creative domain extension. However, for a more serious or traditional business, .com is likely the best way to go. To learn more, give us a call or reach out online via chat or contact form.

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