Scheduling Social Media Posts: Why You Should Do It

Social media posting for your business can be easy to forget about, especially if you do not have a dedicated social media coordinator. You likely have so many other marketing tasks to attend to that posting on social media can become overwhelming or an afterthought. Thankfully, there is a solution that can make managing your social media presence easier: scheduling social media posts. Here’s why you should schedule social media posts. As long as you have a business account, you can schedule Facebook and Instagram posts for free through Facebook’s Creator Studio. Setting specific days and times for the post to go out and it can automatically push it to both Instagram and Facebook. The Creator Studio also has a calendar view which allows you to view all of your past, current, and scheduled posts and stories.This makes your social media presence more manageable and lets you post whenever you have time without worrying that your account will go neglected. Scheduling social media posts allows you to better plan your social media strategy and gives you time to create and curate content. You can also schedule video content.Additionally, if you hire a social media manager or agency, this makes their job easier which lets them focus on creating quality, varied content that will ultimately get you more followers. While there is social media management software that will push posts to a variety of platforms, there is no reason not to schedule posts on Instagram and Facebook when it’s completely free.To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.

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