Remarketing vs. Retargeting

In the plastic surgery industry, it takes an average of six touches for a lead to convert into a consultation. This means that your plastic surgery marketing strategy needs to employ various different methods to reach your clients across the internet and through various channels. Beyond broadening your horizons, two techniques that can make the marketing process easier are: remarketing and retargeting. These similarly named techniques are not the same, though do utilize the same ideals. What is the difference between remarketing vs. retargeting?Remarketing is a strategy used to connect with current patients and those you have already collected an email address from. After collecting this lead information, remarketing usually refers to sending emails. These emails can include exclusive offers, specials, education materials, announcements, and nearly anything you think your audience would enjoy or find valuable.Retargeting normally refers to PPC ads. When setting up search engine or social media ads, marketers have the option to set up retargeting. Retargeting will use cookies and other similar technologies to show your ads to people who have 1). Visited your website or 2). Already clicked one of your ads. While similar, remarketing and retargeting touch base with patients at varying parts of the marketing funnel. Generally, remarketing is for current patients and initial leads, while retargeting is for people who have not yet provided a lead, but have interacted with you or your ads online.To learn more and schedule a free marketing consultation, call us at 206-787-0784. You can also contact us online using our contact form and chat.

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