Proven Social Media Marketing Ideas For Plastic Surgeons
Social media may seem like it might not offer many marketing benefits. However, every major brand and many small businesses are taking advantage of social media--and in some cases--existing entirely on social media. Plastic surgeons and medical spas can also use social media to educate and reach potential patients. The plastic surgery marketing experts at realdrseattle® offer proven social media marketing ideas for plastic surgeons.
Raise Brand Awareness
One of the major benefits of having a company social media presence is that it can build the brand of you and your practice. Incorporating your social media into your office encourages your current patients to follow you. This interaction with your current patients can bring in word of mouth patients, as well as gain you followers. Once you have a presence, you can use social media to build your brand, show your results, and interact with your audience. This also allows you to easily make announcements, premier a new logo, or other similar branding changes.Among one of the easiest ways to establish a brand is to choose a distinctive username that is easy to remember and recognizable. Whether you have a social media account or not, realdrseattle® can help you find your niche within social media.
Paid Advertising On Social Media
Most social media platforms, including Facebook, Instagram, and Snapchat offer a version of Pay-Per-Click advertising. This can come in the form of promoting a post so that it garners a wider audience to a more traditional ads model. Both of these can benefit plastic surgeons. In fact, social media PPC often is more cost effective than search engine PPC. Many platforms--such as Facebook--also offer in-depth tracking of the clicks and ads which can make determining the best sales channels easier. At realdrseattle®, our social media and PPC experts create attractive ads that stand out while scrolling through social media. These ads are built to convert and drive traffic to your website to increase your ROI and bookings.
Keep Accounts Active & Posts Varied
Along with creating and having social media accounts, you should keep your accounts active and try to post every day or multiple times per week. Making sure to posts makes your business look active and well managed, creating a good impression on potential patients. Additionally, while you should post often, it is best to try to vary your posts and content as much as possible. Examples of content a plastic surgeon may post on social media include before and after photos, educational videos, quotes, and patient provided content.To learn more about social media marketing ideas for plastic surgeons and schedule a consultation, call us at 206-787-0784. You can also reach us online via chat and our contact form.