Press Release Distribution: Pros & Cons

Most businesses will end up releasing a press release at some point. Often, it is to announce a special, new location, or other similar announcements. However, press releases can have an SEO benefit and be part of your overall SEO strategy. Let’s look deeper at the pros and cons of press release distribution for SEO.The pros of using press releases as part of your SEO is that it is an easy way to get more backlinks to your website. Most press releases will have links in them that get automatically picked up with the press release. If you get hundreds of pick ups, then that’s also hundreds of links. Additionally, press releases do often bring more opportunities for press and coverage of your business, which can also eventually impact your SEO.The only real con of press release distribution is that it comes with a spendy price tag. The best distribution wires often charge hundreds of dollars per release and even more if you want to include a photo or media. This is not always conducive or viable for small businesses. To learn more about how we use press releases for our clients, call us at 206-787-0784 or reach out online using chat or contact form.