Medical Spa Marketing: The Best Strategies For Marketing Medspas In 2020
Medical spa marketing takes just as much nuance and strategy as marketing a plastic surgery practice. realdrseattle® specializes in getting medspas to the top of Google’s rankings and getting them seen by people ready to convert. 2020 turned out to be an odd year for marketing medical spas due to COVID-19. realdrseattle® helped our clients weather this storm and here are the best strategies for marketing medspas in 2020.
#1: Social Media
Social media marketing became more important than ever. With over half of US adults using social media more after the COVID-19 outbreak, social media ads allowed many medical spas to bring in new patients after lockdowns ended. An active social media profile also kept patients engaged. Maintaining a social media profile and using its Pay-Per-Click ads platform was essential for medical spa marketing in 2020.
#2: Leveraging Website Engagement
Along with increasing social media usage, overall internet usage also saw a jump during 2020. With more time at home, people often found themselves online more. Increased traffic must be leveraged to be maintained and to keep these users on your website. The longer a user spends on the website, the more likely they are to convert. Tools like realdrseattle®’s Price Simulator™ offer an innovative way to capture leads.To learn more about how realdrseattle® can help grow your medical spa, call us at 206-787-0784. You can also reach us online via our contact page.