Marketing Surgical vs. Non-Surgical Procedures: The Difference & Best Practices
Within the plastic and cosmetic surgery marketing world, it does not make sense to use the same strategies to market every type of procedure. While you may market breast augmentation and breast lift similarly, marketing for breast augmentation and Botulinum will look very different. How does marketing surgical vs. non-surgical procedures work? Here’s a quick rundown:
Marketing surgical procedures are difficult. Some ads platforms do not allow for the use of before and after photos and limit the type of language you can use in ads. While this also affects non-surgical ads, it is less of an issue. Surgical procedures also are a much larger commitment and purchase. Therefore, remarketing is especially important when it comes to plastic surgery marketing.Google Ads is the tried and true way to market plastic surgery. However, surgical procedure marketing is also helped through a quality website and content. All of these realdrseattle® can set up and run for plastic surgeons.
Non-surgical procedures such as Botulinum, dermal fillers, and chemical peels have fewer barriers to market. Therefore, it is often easier to obtain leads for these services. It is important to adequately follow up on these leads as well as identify where the best leads come from. For non-surgical advertising, diversifying where you run ads can be a great way to bring in new leads. For example, running PPC campaigns on Google, Facebook, and Instagram may all reach unique audiences, and retarget users who have seen your ads on other platforms.realdrseattle® understands the nuances of plastic and cosmetic surgery marketing and work to identify the strategies and techniques best for your practice. To schedule a free marketing consultation, call us at 206-787-0784. You can also reach out online via chat or contact form.