Landing Page vs. Web Page: What’s The Difference?

If you have ever run online ads or designed a website before, you may be familiar with the term “landing page”. Many companies or advertising managers will ask you to create one for your ads. However, what’s the difference between a landing page and a web page? Let’s take a look at landing page vs. web page and what the differences are.The simplest way to explain how a landing page and web page differ is: all landing pages are web pages, but not all web pages are landing pages. Most people understand what a web page is and how it works, it is a page on a website. Though, web pages serve varying functions. Some web pages provide information, some are made up of photos, and some allow you to purchase a product. So, what is a landing page? A landing page is essentially a web page created for ads. When someone clicks on your ad, they are taken to a specific landing page on your website perfectly optimized for the ad. This creates congruency between your website and the ads and immediately serves the information the user was looking for when they clicked. In some cases, existing web pages can be used as landing pages. Though, they will likely need changes. To learn more and to schedule a consultation, call us at 206-787-0784. You can also reach out online via chat or contact form.