Is Translating Your Website Good For SEO?
If you are reading this, you likely read, write, and speak English fluently. You probably also live in a predominantly English speaking country. Obviously, if this is the case, your website will also primarily target English speakers living in an English speaking country. However, in many places, there are large language minorities such as in the United States, Spanish is frequently spoken. Therefore, is translating your website good for SEO?
It certainly can be, but it might not be for all people or businesses. The circumstances where a translated version of your website is beneficial is for global businesses and e-commerce where there is limited interaction needed to complete a sale or transaction. This allows you and your products to reach more people within your country and around the world.
However, for businesses in a primarily monolingual country, there are still benefits, but also disadvantages you may need to consider. First, if you are a business that uses a consultation model or requires quite a lot of interaction between potential customers if you do not have a speaker of the translation language, it may cause more trouble for everyone. However, if you do have a speaker of the language, it is often worth it for your SEO.
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