Is SEO Easy?

“Is SEO easy?” This may be one of the oldest questions in digital marketing. Since the early days of search engine optimization, the practice has seen extreme change and evolution. This change continues every year and with every Google algorithm update. So, the answer to this question is not entirely easy to answer.First off, most of the optimization tasks SEO experts perform are fairly easy. While some do include coding or a more technical skillset, much of SEO is research, writing, and analysis. However, while SEO may seem easy at first, it is easy to become bogged down by the influx of information that analytics can provide. Additionally, SEO content comes with its own standards and regulations that can be hard to monitor. The medical industry is especially difficult to optimize. Google bans or sanctions many drug names and medical terms. For companies that offer these medications or services, especially those in the cosmetic side of the industry like dermatologists, plastic surgeons, and medical spas, this can hurt their SEO and they may be none the wiser.If you keep up on the latest updates and SEO standards and have the time to make changes to accommodate them, then SEO may be easy. However, there is a reason this is now considered a full time job. While SEO may look easy, there is a deceptive amount of work that goes behind just one website’s SEO strategy.To schedule a free marketing consultation, call us at 206-787-0784. You can also reach us online at

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