Is Google Adwords The Same As PPC?

When first entering the world of online advertising, it can be overwhelming to learn everything about it. Most people know that PPC stands for Pay Per Click advertising which is essentially ads where you only pay when people click on your ad. However, this can lead to further questions such as, “Is Google Adwords the same as PPC?”

Google Adwords—colloquially known as Google Ads—is a type of PPC. Albeit, Google Ads is the most popular PPC platform, there are several others including those connected to other search engines such as Bing and Yahoo. Social media platforms also started offering PPC advertising models including Facebook, Instagram, YouTube, and TikTok.

If you plan on running PPC campaigns, Google is an absolute must. As the most trafficked and used search engine, Google Ads can expand your business greatly. Our advertising experts know how to get you the cheapest and highest quality clicks.

To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.

‍