Is Email Marketing Worth It?

Email marketing is a type of marketing that involves sending advertisements and marketing materials via email. Typically, this includes both patients and leads who you have previously collected their email. This form of marketing may not seem worth it as many of us in our daily lives receive many of these emails and either ignore or delete them. Is email marketing worth it?Email marketing for plastic surgeons is a viable way of retargeting current patients and leads. In the plastic and cosmetic surgery industries, it takes anywhere between five and six interactions on average before a patient will schedule a consultation. Sending emails after you collect the lead can be one of these interactions and keep your name relevant in the lead’s mind. Additionally, email marketing allows you to easily make announcements such as new locations, new procedures, and any specials you may be running for established patients. While it is normal for a portion of emails to be ignored or deleted, those you reach can often make email worth it for plastic surgeons.To learn more about email marketing for plastic surgeons, call us at 206-787-0784. You can also reach out online via chat or contact form.