How TikTok Is Changing Online Marketing

How TikTok Is Changing Online Marketing

Over the past few years, TikTok has changed the way we interact with each other and the internet. Along with this came major changes in online marketing and how businesses promote themselves. Here are some of the ways TikTok is changing online marketing.

In 2021, TikTok overtook Google as the most popular domain. More people visited TikTok than Google in the past year. Therefore, its ads are likely to see more eyes and get more clicks than traditional search engine ads. However, TikTok ads require creating a short form video, which is not something advertisers are necessarily used to. Additionally, it needs to be engaging enough for TikTok users not to skip or scroll through.

Video content has been important to marketing for years now. However, YouTube dominated the video sharing market. This inherently favors longer or medium length videos. TikTok videos are no longer than 3 minutes at max. Short videos are now becoming more popular and marketable.

Finally, TikTok has opened up new markets and ways to show off your business. For example, TikToks showing your process of creating your product or service can garner interest in purchasing it. 

To learn more about TikTok marketing, call us at 206-787-0784. You can also reach out online via chat or contact form.

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