How Localizing Your Social Media Can Make A National Impact
When promoting your business on social media, localization may not seem important since much of social media is about curating a much broader audience. However, taking a few small steps to localize your online presence can actually help you reach that broader audience you want. Here’s how localizing your social media can make a national impact.
Localizing your social media is not as involved as many think. Placing your location in your bio/on your profile, adding location tags to your posts, and using local hashtags are all easy ways to earn a local presence. This takes seconds each time you post and can make a difference.
If you become well known within your local market, this will make it easier and more likely that you will reach a more national audience in the long run. Many businesses start as known local spots and slowly gain more attention and sometimes even expand their business to match new demand.
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