How Does Social Media Influence Plastic Surgery?
Social media has slowly become the place where people of all ages spend most of their time online. From Facebook to Instagram to Snapchat, all of these platforms have us constantly seeing ourselves. It is not uncommon for patients to come to a plastic surgery consultation and show a selfie or tagged photo where they are not happy with their appearance. It isn’t just this hypervigilance of our appearance on social media that influence plastic surgery.
More Plastic Surgery Awareness
Before the internet and social media, people only knew about plastic surgeries if they sought it out themselves or if a celebrity admitted to going under the knife. Now, with internet users able to find a plastic surgeon and procedure information with just a few clicks, this has sparked new interest in plastic surgery and cosmetic procedures. For example, when Kylie Jenner debuted plump lips in the mid-2010s and eventually admitted to using lip fillers to achieve her signature pout, the number of lip filler procedures increased dramatically. Previously, it was not so easy to come across information about lip fillers or plastic surgery without traditional marketing or word of mouth references.
With more accessibility to plastic surgeons across the world, prospective patients can look through surgeon’s social media profiles to find the one who provides the types of results they want. Previous to social media, this may have required multiple consultations and endless phone calls. Now, patients may only attend two or three consults to determine which plastic surgeon they click with best. Therefore, this makes maintaining a social media presence vital for plastic and cosmetic surgeons. Posting before and after photos and interacting with social media users can build trust and rapport with potential patients. It is not uncommon for patients to discover their plastic surgeon through social media first and Google second. This also opens up the market for plastic surgeons. Since social media allows for quick and easy communication across the country, plastic surgeons reach a broader audience on social media. Patients may come from all over the country, or even internationally because they like a surgeon’s work.
How Does realdrseattle® Leverage Plastic Surgery Social Media?
At realdrseattle® we analyze your existing social media presence and optimize your accounts and posts to align with what users want to see. We may also create customized ads and posts to bring attention to your account. Our social media experts will also utilize localized and researched hashtags to get your posts seen by people already interested in what you are posting. Social media is becoming a vital resource for plastic surgeons, cosmetic surgeons, and medical spas that allow them to reach more web users than ever before. realdrseattle® leverages our patient’s plastic surgery social media presence to take advantage of how social media influences plastic surgery. To learn more about social media strategy for plastic surgeons and for a free marketing consultation, call us at 206-787-0784. You can also reach us online via chat and our contact form.