Expected SEO Trends of 2022
2022 is quickly approaching and with it a new year of SEO trends and standards. Many of the trends will continue to be important such as content and keywords. However, with a major Google update earlier this year, it is undeniable that 2022 will bring some big changes to the SEO world. Here are some of the expected SEO trends of 2022.
The EAT Principle
The “EAT principle” is a term used to describe Google’s standards and ideals for quality content. EAT stands for expertise, authoritativeness, and trustworthiness. The content on your website--whether it be blogs, web pages, or videos--should all abide by these three ideals.If you write informative content that shows your unique expertise, that you have an authoritative voice in your field, and are a trustworthy source, you will likely rank higher than competitors who do not do this. Now, this is only one facet of SEO and content marketing as a whole. But, it’s a rather large one and one that businesses cannot afford to ignore.
Continued Focus On Mobile Experience
Google’s user experience update from June of this year, makes the user experience a much more important ranking factor than it previously was. This includes in on the mobile form. Just as much work should be done to optimize and design your mobile site as your desktop site. In 2022, take the time to ensure this.
Artificial Intelligence Will Play A Bigger Role
AI can already be seen in many places online, including Google Search. While not something you need to optimize for, it is something to keep your eye on. It will begin to play a bigger role in the online space in 2022.To learn more or schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.