Does Having A Podcast Help SEO?

Content creation of any kind--whether it be a blog post, YouTube video, or podcast--is a great tool for promoting your business and boosting SEO. Though, many of these require hours of work and often dedicated staff to ensure quality and consistency. Therefore, not everyone can focus on all of these forms of content. Which ones should you focus on then? Which brings the best SEO benefits? Does having a podcast help SEO?Podcasts are a growing form of media that now have an audience that allows creators to work in podcasting full time, own podcast focused media companies, and go on world tours performing live podcasts. It seems like a lucrative market, and it is. Though, it requires a major time commitment and skill to do regularly. If you cannot dedicate enough time, it may be better to focus on other avenues of content creation. If you do invest in a podcast though, it can increase your overall business SEO. First off, you can link to your website from podcast notes which gives you backlinks from reputable sources, which is always notable for SEO. Also, those who find your podcast may be interested in visiting your website, which drives organic traffic to your website. Finally, podcasts can make money via ad revenue, merch, and tours. This money can be funneled into ad campaigns and other forms of SEO to overall fund your SEO strategy. To learn more, schedule a consultation by calling us at 206-787-0784 or reaching out online via chat or contact form.

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