Do Emojis Help SEO? | realdrseattle®

Do Emojis Help SEO?

With the increase in mobile phone usage, the use of emojis, especially online and social media, has skyrocketed. Many rumors floated around that using emojis online, including social media, helps SEO. So, let’s dive deeper into the question, “Do emojis help SEO?”

The answer is yes. Though, SEO experts and marketers have found that emojis seem to have a bigger impact on local SEO than general SEO. However, working emojis into your social media captions and sometimes even blog posts or content can help give you a search engine boost.

Due to mobile searches now outnumbering desktop ones, emojis have almost become like keywords. They have lower search volume but do bring up results. Therefore, utilizing emojis can help you capture a broader local audience, as well as rank for a long tail keyword, though in this case, it’s an emoji. It also attracts a younger demographic, which for some businesses may fall within their target.

Some places you can integrate emojis include your blog posts, YouTube titles and descriptions, social media bios and captions, and even your main page content. To learn more and schedule a free marketing consultation, call us at 206-787-0784. You can also reach out online via chat or contact form.