Cosmetic Surgery Marketing: Why Social Media Marketing Is Valuable

Cosmetic Surgery Marketing: Why Social Media Marketing Is ValuableSocial media completely revolutionized marketing in all industries, including cosmetic surgery. It also raised overall awareness of cosmetic surgery and many cosmetic surgeons have found success in utilizing social media as part of their marketing strategy. If you don’t already have a social media presence, is it worth it? At realdrseattle®, we believe that social media is crucial to cosmetic surgery marketing. Here are the reasons why social media marketing is valuable. First, many social media platforms now offer Pay-Per-Click advertising. This works similarly to traditional PPC ads but utilizes visual and video elements to catch a potential patient’s eye. This also allows cosmetic surgeons to diversify their ad spend across the internet instead of focusing too much on search engines. This can save you money in the long run.Secondly, social media lets surgeons connect with potential patients in a way that traditional digital marketing does not. Posting before and after pictures, cosmetic surgeons can answer questions immediately. This builds trust and rapport which ultimately makes patients feel more comfortable booking consultations.Finally, people spend more time on social media than on internet searching. When your ads can reach potential patients wherever they are online, it makes them more likely to book. To learn more call us at 206-787-0784 or reach us online via chat or contact form.