Can You Advertise Botox On Google?
Advertising isn’t easy, especially when you have to go by the rules set up by search engines like Google. While they do provide you with guidelines, you’ll need to make sure your ads follow these guidelines down to the last letter, or you won’t be able to run ads on these platforms. Even when you finally manage to crack the code, there may be a change to the requirements or a word added to the list of taboo phrases you can no longer use. And that’s just general marketing rules.
Medical and cosmetic industry marketing are totally different stories, especially when you’re trying to advertise a product like Botox. There are many words and phrases you can’t use. You can’t claim that a product will deliver results unless it’s thoroughly backed up by indisputable facts. And heaven help you if you try to drop a brand name or advertise a service for off-label use.
It’s a hard task to advertise medical services. The process of creating and running ads for plastic surgery practices and med spas is complicated. Fortunately, we have a few tips to help you work within the rules and still be able to advertise all your services on Google.
Getting Creative: Finding Ways To Work With Google’s Guidelines
You’re proud of the services you offer and you want to advertise them. But how can you manage it when search engines and social media ban any words related to prescription-only medicine (POM)?
Use Similar Wording
The key is to hint at the product without actually saying the name. And this is no easy task. Google is very strict on words associated with–that common wrinkle injection (see how hard this is?). You have to carefully plan your advertising strategy and use words that are related but not too closely related (think cousins, not siblings).
Promote Your Non-POM Services
Focus your advertising on the services you offer that don’t use prescription medications. Facials, laser treatments, chemical peels–whatever you provide, use them in your ads. If you promote your clinic as “anti-aging,” you’ll probably get a lot of interest from people who would love to talk about Botox at a consultation appointment.
Encourage Consultations
Use your ads to talk about your business and how you supply beauty and aesthetic treatments that may help improve the skin. Boast about your relaxing atmosphere and your friendly staff. Encourage people to attend a consultation to discuss treatments for wrinkles and lines. Consultations really are the best way to promote your business if you can’t use the name of one of your primary services.
Apply For Certification Through Google
If a POM like Botox is a large part of your clinic, and you absolutely have to use “Botox” or similar words in your advertising, there may be one more option. Google will allow you to become certified to advertise POM. While this isn’t the right option for everyone, it may be worth exploring if you need more advertising freedom.
Feeling Stuck In Your Advertising Strategy?
The marketing team at realdrseattle makes it a point to stay up-to-date on Google’s latest advertising regulations. We work to make sure you can advertise your clinic–and all your services–so more people can discover the aesthetic benefits you provide.
Set up a consultation with us today by calling (206) 787-0784 or booking a time through our website.
