Can Plastic Surgeons Use Holiday Marketing Strategies?

With the holidays approaching, many of our plastic surgeon clients are asking if they can use holiday marketing effectively. The holidays often cause a lull in plastic surgery leads and many clients wonder if using holiday marketing could help them garner more leads. Let’s look at “Can plastic surgeons use holiday marketing strategies?”Plastic surgeons can use holiday marketing to increase leads during the end of the year. The best way to do this is to integrate holiday marketing into your current marketing such as holiday themed email blasts, specials, and content focused on the holiday season on social media. Examples can include:

• Gift cards or certifications
• Non-surgical specials
• Discounts for booking during the holiday season
• Holiday themed blog posts

This does not mean that you should discontinue non-holiday marketing. It is still beneficial to continue all of your other marketing efforts during this time. A combination of holiday targeted marketing and your normal marketing strategies can help you bring more leads into your plastic surgery practice during this time.To schedule a marketing consultation, call us at 206-787-0784. You can reach out online via chat or contact form.