3 Ways To Optimize Your Google My Business Page

Claiming or creating your Google My Business page is one of the easiest and most lucrative things you can do for your digital marketing plan. However, once you’ve done that, where do you from there? While some of it is intuitive, not all optimizations are easily ready or findable when setting up your page. Here are 3 ways to optimize your Google My Business page that you might not have thought of.

#1: Add Photos

When first setting up your page, Google prompts you to add photos of your business. It is common to skip this step as many may not have those photos on hand, or simply not believe it is important. However, photos can help potential customers recognize or find your location. Also, your customers can add photos to your page as well. Therefore, making sure there are professional photos added by you makes sure these photos feature front and center.

#2: Solicit Reviews

Reviews have become a ranking factor for Google. Additionally, beyond this, over half of consumers read reviews before purchasing or converting. Having Google reviews boosts your authority, rankings, and reputation. Make sure to tell your customers to leave reviews on Google and potentially incentivize them.

#3: Post Regularly

Once set up and optimized, it is easy to forget about your Google My Business page. However, you should take advantage of the “Posts” feature which lets you post short blogs, specials, and general updates. These posts show when your page appears as a local business SERP card. If you do not have any recent posts, they do not show. Keeping posts updated and relevant shows the level of care that you take in managing your business.To schedule a free marketing consultation, call us at 206-787-0784 or reach out online through chat or our contact form.