3 Ways To Improve Your Lead Quality
Getting leads often feels like a battle of quality versus quantity, but there are ways to get a lot of good quality leads. It also tends to require diligence in following up on leads on the part of the clinic. Working your good quality leads and learning to identify them will make a difference in how quickly patients book. Here are 3 ways to improve your lead quality.
#1: Narrow Your Ad Targeting
Many online advertising platforms allow you to target based on specific keywords and demographics. Ideally, you do not want too narrow or broad targeting. If you seem to be getting a lot of leads, but not good quality leads from your ads, you may consider looking at the targeting. Changing these parameters may involve adding negative keywords, changing demographic settings, or even conducting more research to identify your best audience.
#2: Price Simulator
Price Simulator is a website app that engages users by allowing them to add all of the procedures they are interested in and receive a preliminary price estimate. In exchange for this pricing information, the user must provide their contact information. This reduces useless price shopping leads because you can now follow up with them directly, instead of counting on them to come to you. Also, people who complete a Price Simulator quote are more likely further along in their research and more likely to book.
#3: Broaden Your Research
With the wide expanse of the internet, having a website is not enough to reach potential patients. If you do not have a social media presence on at least two platforms, consider starting one.
To learn more and schedule a consultation, call us at 206-787-0784 or reach out online via chat or contact form.