3 Ways To Adjust Your SEO To A Recession
As the economy enters a recession, many businesses that have relied on digital marketing and advertising are beginning to scramble to adjust their campaigns. As ad budgets shrink, it is important to make adjustments to your SEO. Here are 3 ways to adjust your SEO to a recession.
#1: Focus On Content
With less to spend on your ads and marketing, your content is one of your most important assets. It can help maintain your rankings and still get leads, even when your budget is tight. Additionally, these are likely to be good quality leads since people searching for the terms related to your content are likely financially able to go through with the procedure.
#2: Diversify Your Ads
Even if you have to cut a good portion of your advertising budget, for the ones you continue to run, you should not put all of your budget into one platform. Run a few ads across search engines and social media. This helps you reach a broader audience and also identify the platforms that convert best.
#3: Optimize For Organic Leads
If you are used to getting the majority of your leads from ads, you probably have a few landing pages that are optimized specifically for driving leads. However, if you suddenly need to focus on building organic traffic and leads, you will need to make it easier for people to convert. Price Simulator, contact forms, and web chat features are all amazing assets for harnessing organic leads.
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