3 Types Of Traditional Marketing Plastic Surgeons Can Benefit From
Digital marketing has overtaken traditional modes of marketing. However, traditional marketing still exists and can still work when utilized correctly and strategically. Plastic surgeons can benefit from some methods of traditional marketing, especially in certain locales. What are these methods? How do you know if they can work for you? Here are 3 types of traditional marketing plastic surgeons can benefit from.
#1: Print Advertising
Print advertising in local newspapers, magazines, and sometimes even billboards is a great way to reach potential, local patients. If you choose the publications you work with carefully, you may even reach an extremely eager audience more likely to convert, such as local lifestyle magazines. Press or offering expertise to publications can also function as a form of advertising.
Local TV commercials can drum up business. Usually shown on local TV stations during the news or other public programming, these commercials can reach your ideal audience. Since the main audience of these sorts of channels is adults, if you choose the timing of your commercial carefully, you can run a commercial that effectively converts.
#3: Word Of Mouth
Word of mouth, or referral marketing, is when past patients refer friends and family to you. While this goes hand in hand with digital marketing, this can and does still happen the old-fashioned way. You can encourage referrals through discounts or promotions. This is often extremely effective and may happen somewhat naturally.To schedule a consultation, call us at 206-787-0784. You can also contact us online via contact form or chat.