3 Tips For Making The Most Of A Small PPC Budget
It may seem impossible to run a successful Pay-Per-Click advertising campaign with a limited budget. However, the PPC experts at realdrseattle® are familiar with working with smaller budgets and know many of the tips and tricks for making them extremely effective. Here are 3 tips for making the most of a small PPC budget.
#1: Schedule Your Ads
Ad scheduling allows you to only run ads on certain days and times. Depending on your services and target audience, it may make sense to only run ads on the weekends or after 5 pm. This can get you more bang for your buck without having to constantly run ads. It also allows you to experiment to see what days and times get you the most clicks and conversions.
#2: Make Sure You Use Ad Tracking
Sure, you can use Google Ads to find out which ads are the most effective, but what about what consumers do once they click on your website? Is the ad with the most clicks also the one earning the most conversions? The answers to these questions can be found by using ad tracking technology such as Facebook Pixel and making sure your Google Ads account is integrated everywhere it can be.
#3: Target Long Tail Keywords
Since you are working with a limited budget, you don’t want to put the entire budget towards a high volume keyword. Instead, focus on longer tail versions of those keywords. While they do get less traffic, they are more likely to see ad clicks and conversions because they are more specific than a general search. They also tend to have a lower cost per click than other keywords.To learn more and schedule a consultation, call us at 206-787-0784. You can also reach out online via chat or contact form.