3 Things You Should Know About Link Building

Link building is considered one of the most important and difficult facets of SEO. For newcomers to SEO, or those building a website from scratch, this can become an overwhelming and daunting tasks. Here are 3 things you should know about link building that may make it easier and more effective for your website.

#1: Press Releases

Press releases through a credible distribution service often get picked up by various news websites and blogs with high authority. While press releases can be spendy, they can also get you up the Google rankings quickly. They also are a great way to build your brand, announce new services, and earn press in your local area. An average press release can garner anywhere from 50 to 400 or more quality backlinks.

#2: Don’t Discount Guest Blogging

Guest blogging is a mutually beneficial link building strategy. In short, it involves essentially creating content for another website’s blog and linking back to your own website. Someone at the other website will do the same from your website. Outbound links--aka links from your website to others--can help your SEO, too. As long as they are quality websites and do not have a high spam score. Some worry that guest blogging may look unprofessional or give too much endorsement to the other source. However, as long as you choose your guest bloggers wisely, this is typically not an issue.

#3: Avoid Buying Links Or Excessive Backlinking

Buying links is tempting. It can get you a lot of links quickly. However, this nearly always backfires and pushes your websites further down the rankings in the long run. Google will eventually catch up with you if use this tactic. Additionally, older tactics such as trading links excessively with anyone you can or who is willing to can hurt your SEO. Google may flag these excessive links as spam, and the websites you link to may be spam or low quality. This also hurts your SEO. To schedule a free digital marketing consultation, call us at 206-787-0784. You can also contact us online via chat or contact form.

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