3 SEO Mistakes To Avoid

3 SEO Mistakes To Avoid

Search engine optimization, or SEO, is constantly changing. This means that marketers need to keep up and continue altering their SEO strategies to keep up with the industry. However, there are many tried and tested SEO mistakes that can hurt your website regardless of the time. Here are 3 SEO mistakes to avoid.

#1: Buying Backlinks

Backlinks are one of the most powerful SEO tools. However, they are notoriously hard to earn, especially as a new or small business or website. Therefore, it can be tempting to buy backlinks, especially when getting started. It is important NOT to do this because it will ultimately hurt your SEO. Not only do you need backlinks, but they must be good quality, if Google detects a large number of spammy or low quality links, it will rank your site lower than if you had no backlinks at all.

#2: Not Investing In A Secure Server

Most websites you visit likely have https:// before the URL. This indicates that the website sits on a secure server. In some cases, browsers may not let you visit a website that does not come with a secure server. Therefore, making sure your own website sits on a secure server is an important step in your SEO and online marketing strategy.

#3: Sitemap Problems

Your sitemap is something that you will likely not directly create or make changes to. Many content management systems will submit and manage sitemaps for you and make changes as you update the site. However, these are not perfect and can cause various problems including not submitting your sitemap, not creating adequate redirects, and failing to identify broken links. Regular site audits can help you catch these issues.

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