3 PPC Trends Upcoming In 2023

3 PPC Trends Upcoming In 2023

Pay-per-click advertising is constantly evolving and there are several trends primed to take over 2023. In the past few years, we have seen social media take over and become a force in online advertising. Here are 3 PPC trends upcoming in 2023.

#1: First Party Data

Third party data via cookies is beginning to become a thing of the past. Now, the focus has become more on first party data, which is any data that a lead provides you directly. This can include name, phone number, email address, etc. This information is ultimately more valuable to you and can be used to make more meaningful interactions with leads and customers.

#2: Voice Search

With home assistant devices such as Alexa becoming almost universal in homes, voice search is becoming more popular. Not to mention, it also makes ads more accessible for those who rely on voice search to use interact with the internet. Ads can be utilized on these platforms by providing users with regular updates from brands and ads that answer commonly asked questions.

#3: Visual Ads

Similar to voice search, visual formats such as photos and videos are becoming some of the most effective ads in nearly every industry. This includes on social media, video platforms, and even through search engine display ads. Making sure to have a diverse portfolio of ad types helps you reach more potential patients.

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