3 Plastic Surgery Marketing Secrets
Earlier this week, we discussed where you can find plastic surgery marketing secrets around the web. Now, let’s take a look at three of the newest and hottest plastic surgery marketing trends this year.
#1: Pay Attention To Your Reviews
With so many review platforms around the web, it can become difficult to pay attention to every single one. However, reviews, especially on Google, are important to both your reputation and SEO. If you receive a bad or fraudulent review, you will want to take action as soon as possible. Instead of letting them sit and affect your rankings, contacting Google or the patient themselves prevents one bad review from spoiling your reputation or SEO strategy. realdrseattle® offers reputation management services where we will monitor and manage your reviews across several platforms.
#2: Broaden Your Advertising Horizons
There is no doubt that Google Ads is a lucrative advertising platform that every plastic surgeon should take advantage of. Google is not the only place you can put PPC ads on the internet. Facebook, Instagram, and various other social media sites allow Pay-Per-Click ads that often have a lower cost per click. This can save you money on your marketing budget, bring you more social media followers, and funnel conversions through your website. realdrseattle®’s® team of designers and PPC marketers can create and run social media ads for your plastic surgery practice that save money and convert more.
#3: Retarget! Retarget! Retarget!
Retargeting is one of the hottest buzzwords in marketing right now because it works. Retargeting is the process of marketing to existing patients and leads. This can be achieved via follow up phone calls, email marketing, automatically serving website visitors your advertising, and following website users across the web. Many ads platforms offer automatic retargeting and it is best to take advantage of it whenever possible. To schedule a free marketing consultation, call us at 206-787-0784. You can also reach out to us online via chat or contact form.