3 2022 PPC Trends

Pay-Per-Click marketing, or PPC advertising, continues to evolve every year. As one of the newest forms of advertising, 2022 is sure to bring new trends and technology into the PPC space. Here are 3 2022 PPC trends our experts expect.

#1: Automation

Automated ads somewhat already exist. While you can essentially “set and forget” your ads (other than checking on them), some Google Ads are capable of running more independently and keeping track of where they are most effective. However, in 2022, ad testing, analytics, and diagnostics will increasingly become automated to the point where many can keep a watch on their ads without having to actually login.

#2: The End Of Expanded Text Ads

At the end of June 2022, Google will no longer allow advertisers to create expanded text ads. Responsive search ads will become the standard which is a type of ad that pulls from multiple copy options based on the search query. This does take some of the control out of the advertiser’s hands, but it has shown to provide better results in the long run for most advertisers.

#3: Customer Match

With 2021’s crack down on cookies and how advertisers can track leads and website visitors, customer match is the next best way to reach your target audience. By uploading data that your customers have already given you, Google can match them with internet users, or those similar to them, to reach more people like your existing customers.To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online using chat or our contact form.