Northwest Face & Body is a cosmetic surgery practiced located in Kirkland, WA. A staple of the community, the business thrived in Kirkland for twenty years. Despite their notable reputation in the local area, Northwest Face & Body’s website, nwface.com was not ranking.
The practice--while they did manage their site--had not made major upgrades. When the website was created, it was modern and the best of it's kind. It ranked well. Over the years, the rankings began to fall which impacted the number of new patients coming to the practice.
We performed a thorough audit of their website to determine why their website was not ranking like it used to. This is what our team discovered:
All of these issues contributed to their low SEO rankings and hindered the performance of their site. This led to a sharp decrease in visitors over time. Even though Northwest Face & Body added new content, newer tenants of SEO and website design had not been updated or addressed.
While their address listing and reviews allowed for some meager local rankings, ultimately the website was failing to rank in search engines. This meant that their site did not convert. Northwest Face & Body wanted a website that would function as an effective conversion tool for their practice. Therefore, they came to realdrseattle®.
Upon identification and analysis of the various SEO problems on nwface.com, realdrseattle® went on to give nwface.com the best plastic surgery SEO package. In conjunction with a site redesign and our other services, we performed Search Engine Optimization tasks including:
The broad and ineffective use of keywords, slow site speed, and various technical SEO errors caused users to not come across nwface.com in the search results. Users cannot convert if they cannot find the website. Along with repairing the technical SEO of the site, our content writers refined the keyword usage and created some all new content to better align with the practice's modern goals and brand. This also included reworking and redirecting old content that was no longer relevant.
Our cosmetic surgery SEO focuses on making websites crawlable by search engines. If Google can easily find and index a website, they are more likely to rank it. After our comprehensive SEO services, nwface.com was more crawlable and contained fewer SEO errors. Upon finishing our optimization, we resubmitted the site map and set up automatic submissions so that the website would be recrawled and be crawled soon after any changes are made.
After the launch of their new website, which along with SEO optimization, included a redesign and new PPC ads, the traffic on nwface.com increased significantly. Less than a week after realdrseattle® officially finished the SEO optimization, the average number of website visitors nearly quadrupled.
This large increase in website traffic was largely due to nwface.com being easier to index and re-indexed by search engines. This led to the website appearing in more web searches and their site ranking for more keywords. Utilizing long tail keywords, localized content, and keeping content relevant, worked alongside the technical improvements to create a website that was easier to use for both users and search engines. Ultimately, this brought Northwest Face & Body more leads.
Prior to implementing improved SEO strategies, Northwest Face & Body’s website appeared in less than 10% of web searches containing their targeted keywords. Five days after launch, nwface.com was appearing in around 40% of relevant web searches. This 30% improvement in only the span of a week was unprecedented and went well beyond Northwest Face & Body's expectations.
Northwest Face & Body’s online presence now matches that of their reputation in the local area. The website sits at the top of the rankings and ranks on the first page for keywords including “brow lift Kirkland”, “facelift Kirkland”, and “neck lift Bellevue”. Targeting Bellevue (a nearby market) as well as Kirkland has continued to increase their SEO presence. Their content continues to be added to and refined to keep it fresh and relevant to potential patients.
Along with basic management of the website, realdrseattle® placed Price Simulator® on their website to better capture and engage leads. This led to further improvements in their SEO and rankings. Northwest Face & Body was able to expand the non-surgical side of their practice following the increase of business. They continue to thrive and provide the top cosmetic services in Kirkland, WA.
realdrseattle® continues to manage, improve, and update the SEO on nwface.com to ensure it continues meeting search engine standards. With their new SEO optimized website, Northwest Face & Body has seen an increase in leads and achieved their goal of becoming a formidable online presence. They hope to expand to new modes of advertising (like social media ads) and grow their digital market.