Study

Case

Website Design

Sarasota Surgical Arts

My practice has never been busier than since after I started with realdrseattle®. I even had to hire an associate to keep up with the demand.

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THE GOALS

Sarasota Surgical Arts is a premier cosmetic surgery clinic located in Sarasota, FL. The practice wanted to redesign their website, maximize online leads, and rank higher for their keywords related to Sarasota. The chief complaint was, “I’ve been paying our website company for years and we haven’t seen any increase in leads. Website leads are just stagnant.”

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After coming to realdrseattle®, we assessed his website and current traffic. Sarasota Surgical Arts was losing out to their competitors and the site looked outdated compared to current design standards. Performing an audit, we recommended a complete redesign of sarasotasurgicalarts.com to better represent Dr. Sessa’s long standing Sarasota practice and good results.

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WHAT WE DID

We took Sarasota Surgical Arts’ website from this:

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To this:

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The outdated look of the previous site drove users to not convert. With our complete overhaul of the website, Sarasota Surgical Arts now has a newly branded and sleek, modern website.

The previous website was crowded and dark which could lead users to distrust the content and overall site. After we gave Sarasota Surgical Arts the best cosmetic surgery web design treatment, it no longer overwhelms the user while also leading them directly to information or elements they want.

Along with a complete redesign of their website, realdrseattle® also:

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THE RESULTS

Following the launch of their new website, Sarasota Surgical Arts began to see a steady increase in website traffic:

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The traffic on sarasotasurgicalarts.com jumped by over 100% in the first three months after the site launched. Prior to seeking out realdrseattle®, Sarasota Surgical Arts averaged just under 1,000 website visits a day. Most of this traffic came from PPC and social media.

Following our website launch, Sarasota Surgical Arts’ website began ranking higher organically, leading to a tenfold increase in traffic because of their higher Google rankings. With the implementation of engagement tools such as live chat and Price Simulator, users became less likely to bounce away from the site.

The engagement rate on sarasotasurgicalarts.com went from only 10% of visitors visiting more than one page to 80% of visitors visiting two or more pages in the weeks following the launch of the new site. This means more visitors stayed on the site and were more likely to convert versus visitors who come to the site and immediately leave.

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This increase of traffic and engaged visitors to the Sarasota Surgical Arts sites naturally led to more conversions. Within ten days of the launch of the new Sarasota Surgical Arts site, conversions more than tripled. From getting only a few conversions through the website a day, our redesign, implementation of live chat, and optimized contact forms, led more visitors on the site to convert.

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Prior to working with realdrseattle®, Dr. Sessa would receive only a few leads a day through his website. In the days following the official site launch, Sarasota Surgical Arts saw their leads go from 2 conversions per day to 35 conversions per day.

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THE LEGACY

Sarasota Surgical Arts now dominates Sarasota’s local area and maintains its presence on page one. The website currently ranks on page one for 140 keywords and is listed on over 70 local pack listings. With realdrseattle’s® proven techniques and track record in website design, custom content, and PPC, Sarasota Surgical Arts went from a page six to page one on Google in just a few months.

Due to their increase in traffic and conversions, Sarasota Surgical Arts became inundated with new leads. According to Dr. Sessa of Sarasota Surgical Arts, “My practice has never been busier than after I started with realdrseattle®. I even had to hire an associate to keep up with the demand.”