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Content Marketing

realdrseattle® really took on the impossible with our website and they turned it into a high ranking site in just a matter of months.

Well written and managed content is one of the secrets to SEO and ranking high in search engines. Plastic surgery is a nuanced and interesting field that patients often research extensively before choosing to schedule a consultation. It is important that patients have some understanding of the surgeries they are interested in before their initial appointment.

Content marketing educates users and improves SEO ranking through the use of informative web pages, blog posts, and social media. With 63% of businesses not having a content marketing plan, realdrseattle® provides custom content for plastic surgery, cosmetic surgery, and medical spa sites to educate leads and increase search engine rankings.

THE IMPORTANCE OF CUSTOM CONTENT

Custom content is one of the most underutilized aspects of plastic surgery marketing. Unlike other industries, patients often conduct thorough research before converting. If a plastic surgeon’s website contains well written and researched content, a website user is 6 times more likely to convert after engaging with website content.

Beyond more conversions, custom content builds trust in the website user. Well thought out, informative content gives the patient a reason to trust the practice. In fact, 82% of users feel more positively about a business after reading customized content.

Image of SEO Benefits of Content Marketing.
 

SEO BENEFITS OF CONTENT MARKETING

Google wants websites to be different and unique. In an industry where surgeons and estheticians perform the same or similar procedures, it may seem difficult to create unique content. realdrseattle® identifies the individual factors that make our clients extraordinary. realdrseattle's® in-house content writers create SEO optimized content custom to every client and their practice.

realdrseattle® Custom Content Services:

realdrseattle's® content marketing and management services can include:

  • Blog posts
  • Topic research
  • Competitor research
  • Creation of relevant content pages
  • Curation of an internal linking structure
  • Content update and deletion upon request
  • Keyword research, tracking, and strategy

Keyword Optimized Blogs & Web Pages

An important part of on-page SEO is utilizing targeted keywords within webpage content. However, this must be done strategically as Google’s algorithm can recognize keyword spamming or irrelevancy.

As part of the writing process, our writers research the keywords related to a given procedure as well as review keyword ranking goals. realdrseattle® uses various resources and research methods to determine the best keywords for a given procedure and practice. They then use these keywords to signal that a client’s website is authoritative and relevant to that topic.

Competitor Research

Content curation requires looking at the strategy of competitors. Seeing the keywords, information, and strategies present in their content allow our content writers to give our clients an advantage.

The content writers at realdrseattle® use proprietary standards for headers, content length, and other aspects of content to promote a high rank in search engines. We outrank competitors by examining and analyzing competitor’s content strategies to provide the best custom content for plastic surgeons.

Build Website Authority & Establish Trust

Establishing trust with website users, especially in the medical spa, plastic, and cosmetic surgery industries is vital to conversions. Custom content is a way to engage and educate potential leads. This curates better informed consults that are more likely to book.

Beyond educating potential patients, content that is well written, informative, and original receives more shares and citations. These shares increase traffic to the website. Longer content is more likely to get shared and rank.

At realdrseattle®, we create content that is shareable and rankable. Pushing clients to the top of search engine rankings and educating patients to promote educated consults who are ready to book.

CONTENT MARKETING CASE STUDY

Our client, PRPInSeattle, first approached us with a unique problem. Due to their speciality in regenerative treatments utilizing platelet rich plasma, they could not use Google Pay-Per-Click ads. This dramatically hindered their business because they relied heavily on PPC campaigns prior to Google’s policy change.

At realdrseattle®, we took on the challenge of getting PRPInSeattle to rank organically using only custom content and SEO strategy. Building a site from scratch, our content writers began crafting new, effective content for their site.

For example, PRPInSeattle’s microneedling page:

Image of PRPinSeattle's Microneedling webpage.

The headings include geotags for target markets as well as long tail keywords. For example, “What Can I Expect After Microneedling With PRP In Kirkland?” includes the keyword “what can I expect after microneedling with PRP?” as well as “microneedling with PRP in Kirkland”.

realdrseattle® employed these strategies across the entire PRPInSeattle website. Following the launch of their new website and the best content marketing for medical spas, PRPInSeattle began to recover the business lost due to the forced discontinuation of PPC ads.

65.2% of traffic to their website now comes from organic searches alone. The remainder of searches come from direct links or referrals to the site attributed to content sharing, backlinks, or previous website visits. Compared to under 50% of their traffic coming from organic channels prior to realdrseattle's® plastic surgery content marketing services, their organic traffic and leads increased dramatically.

Immediately following the launch of the custom content on PRPInSeattle, they saw the organic traffic to their site increase exponentially in a matter of days. After the initial launch, their organic users continued to climb and the website averages nearly 10,000 views per month.

Image of PRPinSeattle's Users vs. Date graph.
 

PRPInSeattle now ranks for over 60 keywords relevant to their services. With these new organic rankings, PRPInSeattle now has more traffic to their website than they did with their previous PPC campaigns.

realdrseattle®, THE BEST IN CONTENT MARKETING FOR PLASTIC SURGEONS

65% of businesses find it challenging to create engaging content, especially on a consistent basis. realdrseattle's® in-house content writers conduct thorough and extensive research to edge out competitors. Ranking #1 on Google requires only the best content marketing company, realdrseattle®.

realdrseattle's® content marketing and management services have improved their client’s rankings and contributed to low ROI. With a history of providing the best custom content for plastic surgery websites, realdrseattle's® content can make the difference in Google search rankings.