Study

Case

Price Simulator

The Gallery of Cosmetic Surgery

Price Simulator has increased not just the number of leads coming into my practice, but the quality. Patients who come in after using Price Simulator are better informed and ready to book.

THE NEED FOR PRICE SIMULATOR

The Gallery of Cosmetic Surgery receives between 10,000 and 25,000 visitors every month. Yet, only around 1% to 2% of these visitors convert into a lead. Wanting to increase the number of leads received, we researched why 98% of visitors did not convert on The Gallery of Cosmetic Surgery and other similar sites.

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The Gallery of Cosmetic Surgery, a cosmetic surgery practice located in Lynnwood, WA, received countless online chats and emails about the pricing of plastic surgery procedures. Despite a price list page on their website, cosmeticsurgeryforyou.com, patients did not want to scan through the page for their procedure of interest. Also, online chats do not always require lead information to use. Therefore, The Gallery of Cosmetic Surgery lost many viable leads, especially from after hours chats.

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Our research indicated that new website visitors who ended up bouncing or not converting were looking for answers to the following questions:

  • What procedures are available?
  • How much are my procedures of interest?
  • What do the procedures entail?

Even if the answers to these questions are answered in well written content or price list pages, many visitors do not have time to read through web pages. They want to know if their procedure is available and how much it costs instantly.

This prompted the creation of the Price Simulator web application that aims to educate website visitors in an engaging and innovative way. The ultimate goals of the Price Simulator are: Engage. Inform. Capture.

  • Engage users through an interactive experience that allows them to easily navigate to their areas and procedures of interest.
  • Inform users through short descriptions of procedures and instant quotes which provide a provisionary price quote / price range.
  • Capture new and more leads through phone number and email prompts to access pricing information.

Many plastic surgery practices choose not to list pricing since it may vary from case to case depending on the needs and desires of patients. Price Simulator allows practices to provide price ranges and customized disclaimers. Additionally, if competitors provide pricing, many users will convert on the site that provides pricing information, even if tentative based on a consultation.

The Gallery of Cosmetic Surgery decided to install Price Simulator on their website with the goals to lower bounce rates, increase leads, and better serve website visitors’ needs.

WHAT WE DID

We customized and installed Price Simulator on cosmeticsurgeryforyou.com:

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The realdrseattle® team customized the app to The Gallery of Cosmetic Surgery’s branding and website. This creates trust and increases engagement on the website.

Along with personalization of Price Simulator to fit The Gallery of Cosmetic Surgery’s branding, we established a unique SMS number. From this number, the user receives the quote through text. Additionally, The Gallery of Cosmetic Surgery’s website and phone number are embedded in the user’s phone for recognition when the practice calls and users who submit a quote are more likely to see the office’s other marketing efforts such as social media and Pay-Per-Click ads.

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Users can text or call the unique number to reach The Gallery of Cosmetic Surgery office instantly during business hours. This allows for leads to have follow up questions answered immediately and for office staff to reach out in a timely manner.

THE RESULTS

After the installation and official launch of Price Simulator on cosmeticsurgeryforyou.com, The Gallery of Cosmetic Surgery saw their bounce rates drop and the engagement of their website users increase.

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The Gallery of Cosmetic Surgery’s engagement rates jumped from 25% of users remaining engaged on the site to 80% of website visitors staying engaged. Users who visited and submitted a quote on the Price Simulator page were less likely to bounce.

Prior to the implementation of Price Simulator on cosmeticsurgeryforyou.com, The Gallery of Cosmetic Surgery saw about 20 leads per day from their current live chat and contact forms on the website. After realdrseattle® placed the Price Simulator on the website, The Gallery of Cosmetic Surgery saw an unprecedented increase in leads.

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In just under two weeks from the launch of Price Simulator, the number of overall leads increased to an average of 50 viable leads per day.

THE LEGACY

The Gallery of Cosmetic Surgery website leads continue to grow due to the installation of Price Simulator. The Price Simulator app lets The Gallery of Cosmetic Surgery interact directly with leads and ultimately book more consultations. Website visitors also directly benefit because they can learn about plastic surgery and the available procedures in a quick and simple to use interface.

The implementation of engaging and educational web applications like Price Simulator decrease bounce rate. This signals to Google that the site is informative and helpful. Google’s algorithm recognizes this and contributed to an increase in The Gallery of Cosmetic Surgery’s search engine rankings.

realdrseattle’s® comprehensive marketing strategies including web apps like Price Simulator have contributed to the growth of medspas, plastic surgery, and cosmetic surgery practices across the country.