Study

Case

Price Simulator™

I want to say thank you. I can tell you that thus far (13 days) we have secured 150 original leads who we have been able to contact. This is truly astounding and has exceeded my most enthusiastic expectation. In the first week, we directly scheduled more than $40,000 in cases secured through the Price Simulator™.

Dr. Erik Nuveen
Realdrseattle

Our Price Simulator™ web was built with the purpose to educate patients, garner leads, and increase website engagement. At realdrseattle®, we stand behind our work and can provide case studies to prove that Price Simulator™ is effective.

Implementing Price Simulator™ on a website has provided many benefits to our clients including better quality leads, increased leads, improved SEO ranking, and facilitating communication between practices and patients.

Learn more about how Price Simulator™ has benefitted medical spa, cosmetic surgery, and plastic surgery websites across the country:

THE NEED FOR PRICE SIMULATOR™

The Gallery of Cosmetic Surgery receives between 10,000 and 25,000 visitors every month. Yet, only around 1% to 2% of these visitors convert into a lead. Wanting to increase the number of leads received, we researched why 98% of visitors did not convert on The Gallery of Cosmetic Surgery and other similar sites.

The Gallery of Cosmetic Surgery, a cosmetic surgery practice located in Lynnwood, WA, received countless online chats and emails about the pricing of plastic surgery procedures. Despite a price list page on their website, cosmeticsurgeryforyou.com, patients did not want to scan through the page for their procedure of interest. Also, online chats do not always require lead information to use. Therefore, The Gallery of Cosmetic Surgery lost many viable leads, especially from after hours chats.

Our research indicated that new website visitors who ended up bouncing or not converting were looking for answers to the following questions:

  • What procedures are available?
  • How much are my procedures of interest?
  • What do the procedures entail?

Even if the answers to these questions are answered in well written content or price list pages, many visitors do not have time to read through web pages. They want to know if their procedure is available and how much it costs instantly.

This prompted the creation of the Price Simulator™ web application that aims to educate website visitors in an engaging and innovative way. The ultimate goals of the Price Simulator™ are: Engage. Inform. Capture.

Many plastic surgery practices choose not to list pricing since it may vary from case to case depending on the needs and desires of patients. Price Simulator™ allows practices to provide price ranges and customized disclaimers. Additionally, if competitors provide pricing, many users will convert on the site that provides pricing information, even if tentative based on a consultation.

The Gallery of Cosmetic Surgery decided to install Price Simulator™ on their website with the goals to lower bounce rates, increase leads, and better serve

WHAT WE DID

We customized and installed Price Simulator™ on cosmeticsurgeryforyou.com:

Image of Case Study #4 - Content Marketing.
 

The realdrseattle® team customized the app to The Gallery of Cosmetic Surgery’s branding and website. This creates trust and increases engagement on the website.

Along with personalization of Price Simulator™ to fit The Gallery of Cosmetic Surgery’s branding, we established a unique SMS number. From this number, the user receives the quote through text. Additionally, The Gallery of Cosmetic Surgery’s website and phone number are embedded in the user’s phone for recognition when the practice calls and users who submit a quote are more likely to see the office’s other marketing efforts such as social media and Pay-Per-Click ads.

Users can text or call the unique number to reach The Gallery of Cosmetic Surgery office instantly during business hours. This allows for leads to have follow up questions answered immediately and for office staff to reach out in a timely manner.

Realdrseattle

THE RESULTS

After the installation and official launch of Price Simulator™ on cosmeticsurgeryforyou.com, The Gallery of Cosmetic Surgery saw their bounce rates drop and the engagement of their website users increase.

Image of Case Study #4 - Content Marketing.
 

The Gallery of Cosmetic Surgery’s engagement rates jumped from 25% of users remaining engaged on the site to 80% of website visitors staying engaged. Users who visited and submitted a quote on the Price Simulator™ page were less likely to bounce.

Prior to the implementation of Price Simulator™ on cosmeticsurgeryforyou.com, The Gallery of Cosmetic Surgery saw about 20 leads per day from their current live chat and contact forms on the website. After realdrseattle® placed the Price Simulator™ on the website, The Gallery of Cosmetic Surgery saw an unprecedented increase in leads.

Image of Case Study #4 - Content Marketing.
 

In just under two weeks from the launch of Price Simulator™, the number of overall leads increased to an average of 50 viable leads per day.

THE LEGACY: The Gallery of Cosmetic Surgery

The Gallery of Cosmetic Surgery website leads continue to grow due to the installation of Price Simulator™. The Price Simulator™ app lets The Gallery of Cosmetic Surgery interact directly with leads and ultimately book more consultations. Website visitors also directly benefit because they can learn about plastic surgery and the available procedures in a quick and simple to use interface.

The implementation of engaging and educational web applications like Price Simulator™ decrease bounce rate. This signals to Google that the site is informative and helpful. Google’s algorithm recognizes this and contributed to an increase in The Gallery of Cosmetic Surgery’s search engine rankings.

realdrseattle's® comprehensive marketing strategies including web apps like Price Simulator™ have contributed to the growth of medspas, plastic surgery, and cosmetic surgery practices across the country.

Realdrseattle

NEW WEBSITE VISITORS...NOW WHAT?

Previously, realdrseattle® re-designed and optimized the Sarasota Surgical Arts website: sarasotasurgicalarts.com. After the launch of the new website, Sarasota Surgical Arts went from having around 1,000 visitors per day to upwards of 10,000 per day.

[ Read More About Sarasota Surgical Arts' Web Design Case Study ]

WHAT WE DID

With this increase in traffic, leads naturally went up. However, still only around 1%-2% of visitors to the website submitted leads through phone or contact forms. The remainder of the traffic either viewed the site and left without submitting a lead, or bounced. Even with an overall increase in leads due to more traffic, Sarasota Surgical Arts was seeing around the same conversion rate.

At realdrseattle®, we began researching why users did not submit leads or bounced off the site. In our research, we found that users on sarasotasurgicalarts.com did not want to provide their name, but were often willing to provide a phone number or email address.

In addition, website visitors wanted a way to find the price quickly. If users cannot find the information they want in a timely manner, they will likely bounce from the site and go to a competitor that provides the information they want.

As part of our re-design, we built a Price List page which listed all of Sarasota Surgical Arts’ plastic surgery prices. However, even with a page dedicated to pricing, many website users did not want to search the page for the procedure in which they were interested.

The realdrseattle® identified that the implementation of the Price Simulator™ web application may improve user experience, capture more leads, and lower bounce rates. Among the goals of Price Simulator™ are to engage website visitors by allowing them to learn about available procedures and get a price quote.

This establishes first contact with patients and creates a memorable experience. Improving a website visitor’s experience makes them less likely to bounce from the site and more likely to submit a lead.

Realdrseattle

GETTING TO WORK

Once we identified the reasons and motivations for website visitors not converting, the realdrseattle® team set to work installing the Price Simulator™ on the Sarasota Surgical Arts website.

The concept behind Price Simulator™ is not only to increase leads. While this is certainly an advantage of the application, the first and most important goal is to educate website visitors and improve their experience.

Price Simulator™ achieves this through an easy to use interface that makes it quick and easy to find the body areas and procedures that a user is interested in. Instead of having to hunt through procedure lists, the user identifies the body area they want to enhance and can see all available procedures.

Visitors to the Price Simulator™ first see this (zoomed out for detail):

Image of Case Study #1 - Price Simulator™: Sarasota Surgical Arts.

Clicking on their area of interest, the user can then identify body part or area more specifically:

Image of Case Study #2 - Price Simulator™: Sarasota Surgical Arts.

For example, users interested in procedures for their brow can select the brows to learn about the brow procedures offered at Sarasota Surgical Arts:

Image of Case Study #3 - Price Simulator™: Sarasota Surgical Arts.

Upon selecting the procedure(s) they want a price quote for, they are met with a prompt to provide their phone number and email:

Image of Case Study #4 - Price Simulator™: Sarasota Surgical Arts.

Once they enter these fields, their instant price quote loads on the page:

Image of Case Study #5 - Price Simulator™: Sarasota Surgical Arts.

This quote will also be sent via email and text. This gives the website user two more ways to convert and get information.

The use of custom and colorful graphics makes getting a price quote interactive and easier for website users. They can navigate without too much reading and can usually receive a quote in under five minutes.

For Sarasota Surgical Arts, they can follow up on the quote using the lead information provided. As discussed earlier, one of the leading reasons that website visitors do not submit quotes is that most contact forms require submitting their name. The Price Simulator™ does not require a name which entices the user and makes them more likely to convert.

Realdrseattle

The Results

Following the implementation of Price Simulator™ on sarasotasurgicalarts.com, engagement on the site went up. Visitors were more likely to visit more than one web page and less likely to bounce when they submitted a Price Simulator™ price quote.

Engagement rates went up overall which increased the number and quality of leads Sarasota Surgical Arts received.

Image of Case Study #6 - Price Simulator™: Sarasota Surgical Arts.
Realdrseattle

THE LEGACY: Sarasota Surgical Arts

Sarasota Surgical Arts sees more traffic, lower bounce rates, and more leads due to Price Simulator™. Along with more leads, Sarasota Surgical Arts and other clients have noted that Price Simulator™ offers more educated leads because users can learn about procedures in an interactive way.

realdrseattle® continues to improve our client’s websites with innovative tools like Price Simulator™. Fully customizable to each individual practice, Price Simulator™ increases website engagement, educates users, and captures more leads.